The content as well as consistency of marketing programs was usually the special domain of exterior agencies just like marketing and advertising research firms. With the introduction of social media, it is now easy to use internet based technology to support interactive connection. This is frequently known as customer generated media since it is related to end-users. Social media marketing is the method through which businesses use social online media options to interact with their target markets. 

Social media marketing additionally involves social media web-optimization or even SMO. It is widely known in this way, simply because its put emphasis is on achieving search engine optimization, which is the strategy of improving a site's presence on the internet. Social media consists of social networking sites just like Facebook , Twitter ,MySpace , LinkedIn ,video sharing just like YouTube , bookmarking sites such as Digg , Reddit , expression sharing , photo sharing as well as the ever accepted Meet up website . It is additionally likened with Social Network Marketing.

Through the use of a technique generally known as viral marketing, online marketers can use these sites to enhance product sales and also boost brand recognition. This marketing technique is known as being viral as in essence, it is transferred from person to person through the social network websites. 

Social media marketing is significantly being seen by entrepreneurs as a part of their integrated marketing plan which can enable them in progressing their business. Studies show that entrepreneurs , who commit at least 6 hours each week on social marketing programs , are usually able to earn at least 50% extra exposure for their company . In addition to this, they have become able to attract much more traffic to their site, achieve qualified leads and also create new business relationships. Overall the business promotion at present is totally impossible to think without the support of social media.